SG MotorHub — COE Renewal

The challenge

In Singapore, a car's Certificate of Entitlement has to be renewed before it expires, which makes it one of the few purchases with a genuine deadline attached. SG MotorHub ran a campaign against that deadline — a flat 2.48% rate, approval inside 24 hours, and a free PS5 as the hook. A campaign like this lives or dies on one page. Every element that isn't moving someone toward the form is costing conversions, so the usual multi-page site structure is actively unhelpful here.

The approach

I designed and built a single page with nothing on it but the offer and the form. The lead capture asks only what actually qualifies someone — name, mobile, car plate and COE expiry date — because that last field is what tells the sales team how urgent the lead is, and every extra field would have cost submissions. The offer, the rate and the approval window sit directly beside the form rather than below it, so the reason to act and the means of acting never leave the screen together. Built on WordPress so the client can run the next promotion themselves.

What changed

• 01Single-purpose page with no navigation competing against the form
• 02Lead form reduced to four qualifying fields, with COE expiry doubling as an urgency signal
• 03Offer, rate and approval window kept beside the form, not below it
• 04Built on WordPress so the client can run the next campaign without a developer
• 05Aimed squarely at conversion rather than brochure coverage